Presented by - Dianne McLean, Director for Home Education Council of America
Thank you for participating in the upcoming event for homeschoolers!!
We are certain that your products and/or services will bless the homeschool community in a wonderful way and we appreciate you.
On this page, you will be able to navigate through resources on our website which are reserved specifically for speakers who are working with us on an upcoming HECOA event. Please do not share your login credentials with anyone. All material on this page is copyrighted to Dianne McLean and Home Education Council of America.
If you have someone on your team who needs this information so they can implement - for example - an opt-in form for your website, etc, please notify Dianne McLean and she will make arrangements with your team member for access.
Dianne's email: firstname.lastname@example.org
Welcome! Click on each tab on the left to navigate through the resources on this page.
Download the new speaker agreement below. Sign and return to: email@example.com
If you don't have a scanner, take a picture with your phone and email it.
The agreement outlines our terms and conditions, and helps you to be aware of what to expect in our marketing and advertising of the events and recordings. If you have any questions, do not hesitate to ask.
No infomercials! If you have a difficult time selling from the platform or are not sure how to present your products and services during a webinar without being "salesy", then click on the training tab and watch the training videos on how to accomplish this.
There are two different scheduling options below.
The first calendars are for scheduling your presentation date and time. This is really important to do as soon as possible. It slows down our registration numbers when people cannot see what the speaker is going to talk about and when.
The second scheduler is for scheduling a time with Dianne (should take 15-30 minutes) to learn the technical aspects of using the specific platform that we use for our webinars. If you have never spoken for HECOA, you MUST schedule this training at least 2 weeks prior to your presentation date. Please don't expect to jump on 5 minutes before we go live and deal with technical issues, some of the issues are settings that we can't fix in 5 minutes. Also, once the event gets underway, she has a very full schedule with several speakers each day and won't be able to schedule this time with you. If you have spoken in the past, you are welcome to schedule a refresher or run through things using the same calendar below.
This technical guide is provided for you to outline some of the basic and most common issues during live presentations.
NOTE: You MAY NOT play copyrighted videos from Youtube or other locations on the internet into your presentation. Youtube will not only confiscate the recording, but they will ding our account at HECOA for copyright violation.
If you have a video that is your own material, the best way to play it is to embed it into a powerpoint presentation.
We welcome prizes!!!
This helps to draw traffic to the website and it gets you more exposure. We will be running giveaways all summer, so get your giveaways and freebies in now!
Prizes are offered in a couple of non-salesy ways at HECOA (and only when we have an event coming up):
1) Raffles and contests - we create a giveaway entry form and participants are asked to do specific tasks (usually involves sharing the event) in order to enter.
2) Discounts and Freebies - we can place them on your replay page after your presentation, and we can place them on the event main page for participants. They need to be relevant.
Giveaways, prizes, freebies, and discounts should be exclusive to HECOA participants!!
To avoid cluttering up the HECOA website and looking like hundreds of other homeschool blogs that simply provide lists of "linkies", we want our participants to see that there has been some effort made on their behalf. So please do something exclusive, providing freebies or discounts which are not offered elsewhere on your site and are not being offered by other homeschool blogs.
All speakers are required to assist with marketing the upcoming event. We do not charge a fee for you to present before our audience like hundreds of blog owners do, we simply require that you help us to get the word out and that you present something people can use without having to buy anything. This arrangement is a joint venture. If you do not assist us with marketing the event, then you are not living up to your end of the joint venture.
Most joint ventures in online marketing involve an exchange of money or commissions. Because HECOA does not do affiliate links or anything of that nature, we rely upon the honor system in our agreement. We provide a platform for you to speak, we provide free training tools for selling without being salesy (which is imperative to know for this market), and we advertise like crazy all at our expense. What we ask in return is that you promote the event through your online channels as follows:
Download the Word document below (things you can just swipe and use in your emails and social media).
Also, please feel free to share some of your ideas in the comments on this page (only other speakers who are signed in to this page can see them).
This tab reserved for additional information regarding HECOA presentations.
Your content should genuinely offer good information to people so that they are happy they attended - whether they decide to continue a relationship with you or not! They should not feel as if the material presented is watered down or that it will only work if they buy your product or service.
For example, I have a 12-module course at HECOA which teaches everything a parent needs to know about homeschooling through high school. When I teach a free public webinar, I go very deep into ONE of those modules. Then, I explain that it was impossible to teach the entire 16 hour course today, but I show them where they can go and get the other modules. They leave filled with information they can actually implement right away, and they are excited to hear more.
Homeschoolers are busy people and they know when they are wasting their time or have just attended an infomercial that did not give them what was promised. They will email me and tell me how offended they are. They are looking for a connection - an "aha" moment in regards to an issue or challenge they are having. Not infomercials.
Please plan about 30 minutes to watch the following two training videos. It is primarily for your use. You can use this same technique when speaking at any webinar, or at live conventions. It works.
VIDEOS: The videos have been removed since our conference has ended. Please contact me for further free training!
VIDEO 2: In this video, we go more indepth with the system
So in this video, I will break down the components of the 6 L's to a Lucrative Launch with you. This is where you will actually write down some notes. Remember, that once you have completed writing out your steps, it really only takes about 5 minutes to deliver all of the key selling points (without intimidating your attendees!!) and then you have a good 50 minutes or so for your presentation, and a few minutes for Q&A.
If your presentation goes a few minutes over, it's okay. But if you will go longer than 10-15 minutes over, we should notify the attendees in advance.
Remember also, that you don't have to do everything in the videos exactly as outlined. This is just my proven way to do it, and I've seen it work for many. But you don't want to feel scripted. So you can alter things according to what you are comfortable with. If you want to run the information by me for feedback, contact me for an appointment.
More on Opt-in Forms - this video walks you through a visual training on how to set up an opt-in form on your website. If you are participating in the vendor hall, you can provide us with your iframe code and we will paste it into your online booth. So people who visit your booth on our site, can sign up directly for your email list.
How to pre-record training videos and seminars - this video walks you through how I use Google Hangout - a free service - to record training videos for my members.
Taglines: This is a bonus file I created for you on taglines - it's called a "swipe" file, which means you can just copy and paste them or "swipe" them and reword them for your use in Facebook or Twitter posts or any social media. They are great for email headlines as well.
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